Reach Today’s Viewers Where They Watch with OTT Advertising from Salem Leads
The way people consume video has changed and smart businesses are changing with it. According to Statista, over 313 million users will be watching OTT (Over-The-Top) television content by 2027, with user penetration surpassing 90%. Streaming platforms like Roku, Hulu, YouTube TV, and others are now central to how consumers watch video, making OTT advertising one of the fastest growing and most effective ways to reach targeted audiences.
At Salem Leads, we help businesses tap into this powerful channel with strategic, data-driven OTT campaigns that place your video ads directly in front of the right audience on the devices they use most. Whether it’s smart TVs, mobile apps, or desktop streaming platforms, your message can now appear alongside premium content with geographic, demographic, and behavioral targeting options that rival traditional TV but with far more precision.
To support this approach, Salem Leads fine-tunes every campaign to match how your audience actually engages with streaming content. Rather than broad, generic placement, we focus on precision to ensure your video and smart TV ads connect with the right viewers through:
- Interest-Based Targeting: Serve video ads to viewers who actively engage with content relevant to your industry, boosting lead generation and the likelihood of meaningful interactions.
- Household-Level Segmentation: Identify and reach specific households within Boston, MA, using insights from viewing habits, lifestyle patterns, and device usage for more effective campaigns.
- Platform-Specific Optimization: Customize your messaging for smart TV ads, mobile devices, or desktop platforms, ensuring your content performs optimally across every screen while supporting your broader SEO strategy.
- Frequency & Timing Controls: Deliver your ads at the ideal intervals and moments to maintain visibility, enhance engagement, and avoid audience fatigue.
By combining these strategies, your campaigns are highly targeted, measurable, and designed to maximize the impact of every impression—turning viewers into engaged prospects and helping your business stand out in a crowded streaming landscape. Contact us for your marketing strategy!
With today’s accessible video production tools and our in-house creative capabilities, creating professional video content is easier and more cost-effective than ever. We manage the entire process from script to screen and ensure your ads are delivered through the right platforms to generate awareness, engagement, and leads.
Speak with a Salem Leads Strategist today to learn how OTT advertising can elevate your brand and put your business in front of high-value customers who are ready to take action.
Frequently Asked Questions (FAQs)
What are video ads, and how do they differ from traditional TV ads?
Video ads are digital commercials delivered through streaming platforms, mobile apps, and smart TVs. Unlike traditional TV ads, they allow for precise targeting based on demographics, interests, viewing habits, and geographic location—making campaigns more cost-effective, measurable, and tailored to the audiences who matter most to your business.
How can smart TV ads help my business in Boston, MA?
Smart TV ads reach viewers who are streaming content on connected TVs, offering premium placement alongside popular shows and apps. This allows businesses in Boston, MA to engage local audiences with high-intent viewers, increasing brand awareness and lead generation.
Can my video ads be targeted to specific households or viewers?
Yes. We use household-level segmentation and interest-based targeting to deliver your ads to the right viewers at the right time. By analyzing behaviors, devices, content engagement patterns, and viewing preferences, we ensure your campaigns consistently reach the most relevant audience, driving higher engagement and maximizing your return on investment.
How do you measure the success of a video or smart TV ad campaign?
Campaign performance is tracked through engagement metrics, impressions, click-through rates, and conversions. We continuously optimize placements and messaging to maximize ROI while supporting your broader digital marketing goals, including SEO and lead generation.
Do you handle video production, or do I need my own content?
We offer full-service creative support, from scriptwriting and storyboarding to final production. This ensures your video ads are high-quality and optimized for smart TV ads, mobile, and desktop streaming platforms, so your campaigns launch smoothly and effectively.