Businesses spent over one hundred billion dollars on Google Ads in 2023. Millions if not billions of dollars were spent foolishly without results because of inexperienced users managing a Google Ads campaign.
The truth is that for years the temptation for businesses to “Try” running ads on their own without an experienced and trained Google Account Manager has been too tempting. Most small business owners are the ambitious people in our society and want to do everything on their own. They are the true pioneers that are the foundation of our economy. Unfortunately, sometimes this mentality can be detrimental to the business.
Google Ads can be an incredibly useful source for a business looking for leads but campaigns really should be run by a professional Google certified Account Manager with experience in your industry. Between exact match, broad match, and phrase match we are already talking about campaign idiosyncrasies that most business owners have never heard of. The settings for Google Ads vary widely and even the best in the business often look for guidance from peers when making adjustments to campaigns.
It is simply too easy to swipe a credit card, pick out keywords and write an ad or two. Unfortunately, there is a whole lot more that goes into building out a campaign with a strategy that generates quality leads, and you do not want to use your hard-earned dollars “trying” to manage a campaign that only good agencies will hand over to their smartest Google certified ad managers.
The benefits to running a campaign are numerous and include:
- Building brand awareness
- Campaigns are trackable. No more guessing as to whether an ad campaign is working. Inbound leads can be tracked by day, date, time of day right down to a call recording.
- It is fast. Campaigns can be built in a short amount of time.
- Campaigns can be run without long contracts and used for seasonal businesses.
- There are many types of ads for different purposes including search ads, product listing ads, display ads, video and more.
- Google Ads when run correctly provide a solid return on investment.
- Google Ads work well in conjunction with other strategies.
An old friend once said, “we’re too poor to buy cheap.”
If you would like help with your lead generation strategies and marketing needs, reach out to the team here at Salem Leads and we will schedule a no obligation call to discuss your strategy so you’re not “trying” to do anything without the right help in your corner. Visit us here: https://www.salemleads.com/contact-us/
